The Perception Podcast discusses the latest issues in public relations and marketing from New Mexico and the nation.
Whether it’s football or hockey, basketball or baseball, sporting events tend to bring out the passion from their fans. From painting their face and buying season tickets, to staying home and yelling at the TV, sports fanatics showcase both love and criticism for the teams they adore. And with social media, fans can more easily voice opinions in a public manner.
Netflix just released a documentary titled Fyre Fraud, which investigates the 2017 Fyre Festival fail. Fyre Festival was a luxury music festival that was to take place in the Bahamas, feature an all-star lineup and be attended by all the most famous faces.
It was an event that was promoted in various ways, including with influencers on social media and featured videos that showcased a dream vacation, complete with top chefs and Instagram models.
Late in December, Instagram unveiled a new update – a horizontal timeline that was to act more like the stories feature and less like other timelines. However, this update backfired and subjected the brand to the wrath of angry users. Users took to Twitter to vocalize their distain, going as far as posting videos of deleting the application from their phone.
by Lucia Franco, Account Executive with The Garrity Group
You never know where a business lesson will surface.
During this year’s New Mexico State Fair, while I was waiting for the Ferris wheel to make its 360° turn to load up the next round of riders, I started talking with the ride operator.
About Andie Mirabal
Andie Mirabal is an Account Executive at The Garrity Group. She is a visual media enthusiast with a love for telling stories. To learn more about Andie, click here.
Fake news: Incorrect stories that are generally spread via social media. A term that we’ve been introduced to in recent years and that has rapidly gained popularity with the increased use of social media. A term that has caused so much controversy for businesses and consumers alike.
Overview of the 2018 General Election
The 2018 General Election resulted in a number of firsts for New Mexico. In addition to the re-election of United States Senator Martin Heinrich and Representative Ben Ray Lujan, the election of Deb Haaland and Xochitl Torres Small to respective Congressional seats signaled a shift the state’s federal delegation was split 50/50 female/male and entirely composed of Democrats.
For Immediate Release
Contact: Tom Garrity, email@example.com, 505-898-8689
Albuquerque, NM - The 2018 Garrity Perception Survey (GPS) provides insights on select professions and industries and how topics of the day swayed perception in six sectors over the past seven years. Specifically, the survey looks at favorability and trust in the energy, education, religious, healthcare and legal communities as well as shifts in how New Mexico residents access news and information.
We get it. Things happen. As humans, we make mistakes including typos, misunderstandings and even planning inaccurately. And while technology might help reduce error, it is still prone to crashes, bugs and other mishaps. So, when these things do happen, what’s the best way to manage these issues? Communication.
New to The Garrity Group but seasoned in the industry, Gayle Geis is ready to help our clients succeed. The new Vice President has extensive history in the journalism field and has worked at The Wall Street Journal. Check out her insights on the current state of journalism and public relations in this month’s TGG Spotlight.
1. What are the top two trends that you are seeing in the public relations/journalism industry right now?