This month's media spotlight features Matt Hoffberg "The Hoff" of Coyote 102.5 Morning Show "Erica Viking and The Hoff." The Hoff shares what makes his show unique and gets real about what it takes to make it in the radio business. 
What is your job at Coyote 102.5  Radio?
I am the morning show host. Wake up with me and Erica Viking weekday mornings from 6-10 on Coyote 102.5 or online at
How many years have you been at the radio station and how did you get started? 
I’m getting ready to celebrate my 3rd anniversary at Coyote 102.5 but I’ve been in radio for 9 years.  Radio is definitely one of those industries where you have to “pay your dues”. After graduating from college with a degree in English, I attended broadcasting school and worked back-to-back 3 month-long unpaid internships at 2 different radio stations in a “behind the scenes” capacity. As with so many opportunities in life, I was in the right place at the right time, and was hired on an hourly basis out of my second internship. It took me another 2 years to work my way into an on-air role.
Describe a normal day for you at work?
I typically get into the station about an hour before we go on air. There’s some technical housekeeping to get done, like justifying the music and commercial logs, pulling and producing audio to use in the show, and giving a skim over our day-of prep materials. Then we’re on air for 4 hours, and after our shift there is more “housekeeping” to do in the form of promo and commercial production, editing various audio, meetings, and prepping content and material for the next morning. Post show work typically takes 1-2 hours each day. Contrary to popular belief, we don’t just cruise into the station right before we go on and cruise right out as soon as we’re done. It’s the greatest job on earth, but it’s still a job.
What is your favorite part of the job and what is the hardest?
Even with all the superfluous duties and responsibilities I love my job because I get paid to have fun and make people laugh. Having to wake up every morning at 4am can be a pretty big bummer, however.
Any advice you have for someone wanting to work at a radio station?
If you love interacting with and entertaining people then radio is for you! It is, however, a highly competitive industry to break into. If you don’t have any job experience in radio then you’ll have to start in an entry level position of intern or promotions tech, making about $200 a week. Which likely means you’ll have to have at least one other job. It’s all part of that “paying your dues” process. The hours are weird and the pay isn’t great (unless you’re Howard Stern or Ryan Seacrest, the rest of us are on par with the national average), but it is one helluva fun way to make a living that comes with tons of great perks.
What kind of music do you like listening to and why?
I love and listen to all sorts of music. Classical and Jazz are really the only 2 genres that don’t grab me. But I love Oldies, Classic and Current Rock, Country, Bubblegum Pop . . . all of it. I was always a movie nerd, but 9 years in radio has groomed me into quite the audiophile.